Ibyerekeye Twebwe
UMURYANGO
Bright-Ranch ni isosiyete ikorana n’abikorera ku giti cyabo ifite umuco gakondo, kandi amateka yatangiriye mu 1992 igihe uwashinze iyi sosiyete Bwana Li Xingmin na Bwana Wang Zhenxin (Jackie) bakoranye mu bucuruzi bw’imbuto za tungurusumu nshya zoherezwa mu Buyapani. Nyuma, mu 1998 ba nyirubwite bombi bashinze ibirindiro byabo bwite no gupakira amazu yo kohereza hanze broccoli nshya, tungurusumu nibindi. Mu 2002, ibikoresho byaraguwe muri Bright-Ranch Freeze-yumye, biba kimwe mu bicuruzwa by’abashinwa ba mbere bakoze mu gutunganya ibikomoka ku buhinzi byumye bikonje. Kugeza ubu dushora imari mu ruganda rushya rwumisha ruzakoreshwa hagati ya 2023. Icyo gihe, Bright-Ranch umusaruro w’umwaka uzagera kuri toni 1.000 za metero zumye cyangwa imboga zumye.
Isosiyete itanga ubwoko burenga 20 bwimbuto zumye hamwe nubwoko burenga 10 bwimboga zumye zikonje hamwe nibyiza, mubucuruzi bwibiribwa ku isi binyuze muri B2B.
Sisitemu yo gucunga isosiyete yemejwe na ISO9001, HACCP, ISO14001, Sedex-SMETA na FSMA-FSVP (USA), kandi ibicuruzwa byemejwe na BRCGS (Grade A) na OU-Kosher.
Twishimiye ko ibikoresho byumye byumye byamenyekanye nabaguzi ba none harimo ibicuruzwa byinshi byo hejuru nka Nestle, babizana mubicuruzwa byabo byiza kuburyo dufite agaciro ko gukorera abaguzi kwisi.
Umwaka wa 2022 ni isabukuru yimyaka 20 ya Bright-Ranch. Tuzakomeza kugenda tugana ku ntego cyangwa ingamba zashyizweho na sosiyete.
INTEGO:
Komeza kunoza umusaruro wumutekano mwinshi hamwe nibikoresho byumye bikonjesha kugirango byuzuze abakiriya bakeneye ubuzima. Ba ikirango kizwi kwisi yose muruganda.
STRATEGIES:
1.
2. Ubushakashatsi no kuvugurura ibikoresho byikigo birimo abakozi, ibikoresho, sisitemu yo gucunga, nibindi, kugirango ubuziranenge bwibicuruzwa bikorwe.
3. Gutanga umusaruro na serivisi neza ukurikije abakiriya cyangwa isoko.
Turateganya ko abaguzi benshi cyangwa abaguzi baziga ibijyanye na Bright-Ranch binyuze kururu rubuga. Reka dushyireho amahirwe yubufatanye kugirango dufatanye gutanga ibicuruzwa byiza kandi bifite intungamubiri kubakoresha isi yose.
Twishimiye uruzinduko rwawe!